Best Email Marketing Tools for Beginners | Skillfloor

Email marketing is one of the most important tools in digital marketing today. It allows businesses to reach their audience directly and communicate effectively. But for beginners, especially students, figuring out where to start can be confusing because there are so many email marketing tools out there.

As someone with a lot of experience in digital marketing, I’ve tried many email marketing platforms. I’ll share the best email marketing tools for beginners in simple words that you can easily understand.

Why Email Marketing is Important for Beginners

Email marketing is an easy and cost-effective way to connect with your audience. Whether you’re launching a project, running a small business, or simply learning how digital marketing works, email is a great way to reach people directly. Unlike social media, where algorithms can hide your content, emails go straight into people’s inboxes.

As a beginner, you might wonder, “Which email marketing tools are the best for me?” I’m here to help you find the ones that are easy to use and won’t make you feel overwhelmed.

Too Many Email Marketing Tools to Choose From

When I started with email marketing, the number of available tools was overcome. Every tool had different features, some of which were too complicated for someone just starting out. You need a tool that is simple, affordable, and helps you send emails without a lot of extra fuss.

Which email marketing tools are perfect for beginners like you? Let’s dive into my top recommendations.

Top Email Marketing Tools for Beginners

Here are the tools that I believe are the best for beginners based on my personal experience. These tools are user-friendly, affordable, and great for students or anyone new to email marketing.

1. Mailchimp

Why Mailchimp? Mailchimp is one of the most popular email marketing tools, and for good reason — it’s incredibly easy to use. The drag-and-drop email builder means you don’t need to know any coding to create professional-looking emails. Plus, Mailchimp offers a free plan, which is perfect for beginners with up to 500 contacts.

What’s really helpful is their library of templates, so you don’t have to start from scratch. You can also track how well your emails are doing with their basic analytics.

Key Features:

• Easy drag-and-drop editor.
• Lots of email templates to choose from.
• Basic automation like welcome emails.
• Free plan for up to 500 contacts.

Who Should Use It? Mailchimp is great for students or anyone who wants to start learning email marketing without any prior experience.

2. Sendinblue

Why Sendinblue? Sendinblue is a tool that goes beyond email marketing — it also lets you send SMS (text messages) to your contacts. This is great if you want to try different ways to communicate with your audience.

One of the best things about Sendinblue is that the free plan doesn’t limit how many people you can have on your list, though it does limit you to 300 emails per day. It’s perfect if you’re starting small but want to grow over time. Their automation features are easy to use as well, even if you’re just getting into email marketing.

Key Features:

• Send both emails and SMS.
• Unlimited contacts on the free plan (but 300 emails/day limit).
• Easy-to-use automation features.

Who Should Use It? Sendinblue is ideal for students or beginners who want to try both email and SMS marketing without spending a lot of money.

3. Constant Contact

Why Constant Contact? Constant Contact is known for being beginner-friendly and offers a free 60-day trial without needing a credit card. This gives you plenty of time to get used to the platform.

The email builder is simple and easy to use. They also offer great customer support, which is helpful if you get stuck. Another cool feature is that Constant Contact can help you manage events, so if you’re hosting webinars or community events, it’s a perfect fit.

Key Features:

• 60-day free trial (no credit card required).
• Easy drag-and-drop editor.
• Great customer support.
• Event management tools.

Who Should Use It? Students or small businesses that want to explore email marketing while managing events like webinars or meetups.

4. Moosend

Why Moosend? Moosend is a budget-friendly email marketing tool, making it great for students. On the free plan, you can send unlimited emails to up to 1,000 subscribers, which is a big deal if you’re just starting.

Moosend is easy to use and has automation features that allow you to set up things like welcome emails or follow-ups without doing much work. It’s simple yet powerful enough to cover all your email marketing needs.

Key Features:

• Unlimited emails for up to 1,000 subscribers on the free plan.
• Easy drag-and-drop editor.
• Automation features to save time.

Who Should Use It? Students or beginners who are looking for a cost-effective, simple tool that offers great features without the confusion.

5. MailerLite

Why MailerLite? MailerLite is another beginner-friendly email marketing tool. It has a clean, easy-to-understand interface and includes features like landing pages, email automation, and customizable templates.

With the free plan, you can send up to 12,000 emails per month to 1,000 subscribers, which is more than enough for someone just starting. I also like that it helps you build landing pages, which are great for collecting new email subscribers.

Key Features:

• Simple, clean design that’s easy to use.
• Create landing pages to grow your email list.
• Free plan includes 1,000 subscribers and 12,000 emails/month.

Who Should Use It? MailerLite is perfect for students, bloggers, or anyone looking to build an audience and manage emails with an easy-to-use tool.

6. Benchmark Email

Why Benchmark Email? Benchmark Email is designed to make creating beautiful emails simple. With its drag-and-drop editor, you can create responsive emails (emails that look good on all devices) without much effort.

What really stands out about Benchmark is its excellent customer support. If you ever run into a problem or need help, their support team is quick to assist, which is great for beginners who might have questions along the way.

Key Features:

• Simple drag-and-drop editor.
• Responsive email designs.
• Great customer support.
• Free plan with 3,500 emails per month and up to 500 contacts.

Who Should Use It? Beginners who value customer support and want a simple tool that makes email design easy.

7. GetResponse

Why GetResponse? GetResponse is a powerful tool that offers much more than just email marketing. As a beginner, you can start with its free plan for up to 500 subscribers. As you grow, GetResponse offers more advanced features like webinars, landing pages, and automation.

Even though it has advanced features, GetResponse keeps things simple for beginners with an easy-to-navigate design. You can start small and use more complex features as you get comfortable with email marketing.

Key Features:

• Free plan for up to 500 subscribers.
• Includes landing pages and webinars.
• Easy to navigate but scalable as you grow.

Who Should Use It? Beginners who want a tool they can grow with, starting with simple email marketing and eventually using more advanced features.

Choosing the Right Email Marketing Tool for You

As a beginner, it’s important to start with an email marketing tool that’s easy to use and fits your budget. The tools I’ve shared here are all great options, depending on your specific needs. Whether you want a free plan with lots of features or simple automation, these platforms will help you get started without feeling overwhelmed.

The best part? Most of these tools offer free plans, so you can try them out and see which one feels right for you before committing to a paid plan.

So, which one are you going to try? Let me know, and feel free to ask any questions if you need help getting started!